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MKTG 411
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Consumers
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Course Outcome
Program Outcomes
Data
Wrangle and explore data.
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans
R
Program in R.
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans
Survey Data
Analyze survey data using statistical tests.
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans
Consumer Observational Data
Model consumer observational data with regression.
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans
Market Structure
Identify market structure using principal component analysis.
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans
Consumers
Employ clustering techniques to segment consumers.
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans
Text
Scrape, clean, and analyze text.
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans
Results
Communicate results in terms of marketing insights.
Lead with Character and Integrity
Think Strategically to Solve Complex Business Problems
Communicate with Impact
Practice Christlike Collaboration
Apply Marketing Research and Analytics with Discernment
Innovate and Execute Integrated Marketing Plans